Join the Change

Develop tourism products and services tailored to lower-income customers, to ensure that everyone can become a tourist.

With this objective, Pura Vall has created the Pura Vall Escolar Scholarship that allows boys and girls with socioeconomic difficulties to enjoy free stays and activities with us.

Support, encourage and demonstrate the continued viability of small-scale agriculture, supporting producer communities, developing partnerships with cooperatives and producer organizations that support many small farmers.

We design experiences with local farmers created to publicize the products of our territory and learn about and appreciate the work that these small entrepreneurs do.

Create programs (eg, internships, work-study programs, internships, etc.) that give students more access to the corporate environment and demonstrate employment opportunities in tourism.

Together with the University of Girona, we created a curricular internship program so that tourism degree students can access the world of work and learn first-hand about their work in a tourism project.

Pay equal remuneration, including benefits, for work of equal value and effort by paying a living wage to all women and men.

At Pura Vall we do not distinguish between sex when establishing economic remuneration, women and men in our company receive the same payment for doing the same work.
Expand business relationships with women-owned businesses, including small businesses and women entrepreneurs.

We collaborate with many projects led by women, small business women in the region who create businesses that share values ​​and objectives with Pura Vall.

Educate travelers on appropriate water behaviors, explaining global water quality and scarcity issues, attempting to change the negative use phase implications associated with many consumer products.

From Pura Vall we let all our visitors know the importance of water in our territory through different actions:

• e look for accommodations that are aligned with this SDG in terms of efficient water use and we invite visitors to participate in the policies created by the establishment.
• We explain to the visitors how during the winter months we enjoy a ski resort where artificial snow is made taking advantage of the natural lake in the area and thus creating a natural water cycle.

Promote the entrepreneurial culture, investing or advising young entrepreneurs and the promotion of new companies related to tourism.

We accompany people or small companies that want to be part of the tourist fabric of our territory.

Offer learning opportunities.
Goal shared with SDG no. 4

Consult and involve a wide range of stakeholders, including minority groups, to ensure that infrastructure development benefits and creates opportunities for all.

At Pura Vall we work to expand and unify the entire tourist fabric of our territory, this implies working with public administrations and companies of a certain size, such as small farmers, self-employed businessmen or individuals who, with their ideas and projects, improve the entire tourist fabric.

Recruit, train and employ members of the local community, including those living in poverty, and integrate them into your value chain (as producers, suppliers, distributors, vendors).

We always fill our vacancies with personnel residing in the territory and within the most vulnerable groups such as the long-term unemployed, over 45 years of age and/or women.

Collaborate with cities and governments to find solutions to future mobility needs that minimize environmental impact while making transportation safer and more affordable for everyone.

Together with public entities, town halls and companies, we promote the more responsible use of transport by rewarding visitors who arrive using sustainable options such as public transport, electric cars or carshering.

Implement analysis in tourism products and services with tools to understand their environmental and social imprint within lifestyles and production. Innovation must align products and applications to adequately address sustainability trends.

We incorporate environmental and economic measurements into our experiences to assess their impact on the territory. We support initiatives of creators of activities that base their products on our same values ​​in relation to sustainability and environmental, socio-cultural and economic impact.

Reduce the internal demand for transportation by prioritizing telecommunications and encouraging modes of less intensive use of energy such as travel by train over automobiles and planes.

Since in our territory it is possible to arrive by train, we encourage all visitors to get here in this more sustainable way. In addition, we promote the use of the train through measures adopted by administrations such as skiTren and we reward the use of this type of transport with discounts for future stays

Measure, manage and mitigate the impacts on ecosystems and natural resources.

We incorporate the analysis of the environmental footprint of our experiences and manage the data obtained together with the producers to improve them and reduce their impacts.

Educate consumers on appropriate behaviors when visiting forests or natural areas, including interaction with local cultures.

We offer our visitors a decalogue of good practices in nature and we invite them to reduce their impacts through simple and useful tools.

Educate travelers about different cultures and beliefs, making them more tolerant of each other and thus transforming them into agents of peace.

We explain to our visitors what our customs, beliefs and traditions are. Depending on the period that they visit us, we let them know what popular festivals they can find and what their meaning is so that they can enjoy them through knowledge and respect.

Encourage and promote effective public, public-private participation and civil society alliances, based on the experience and resource strategies of the associations.

Pura Vall has created an annual event in which all the tourism actors in the territory, including public administrations, associations and private companies, can present their ideas, challenges and solutions, where they can be trained in different areas of tourism, and share knowledge and formulas. of growth and improvement.