Pura Vall joins the Family Tourism Programme Committee of the Catalan Tourism Agency

Since September 18th 2026, Pura Vall has been a member of the Family Tourism Programme Committee of the Catalan Tourism Agency (ACT), with full speaking and voting rights. This is an important milestone for our company, allowing us to take an active role in the decisions and initiatives that help promote family tourism in Catalonia.

Our membership was formalised at the Committee meeting held in Santa Susanna, where representatives from tourism businesses, organisations and institutions came together to exchange ideas and work on the programme’s future strategy.

The meeting covered topics such as Catalonia’s tourism marketing strategy, the development of the Family Tourism Programme and the priorities for the coming years. Discussions also focused on preparing future tourism promotion initiatives.

For Pura Vall, being part of this Committee is an opportunity to share our experience in nature tourism and family activities, contribute our perspective as a local tourism business and help develop a tourism offer that showcases the Pyrenees and the Ripollès region as destinations for families.

This new role strengthens our commitment to collaboration across the tourism sector and to a model of family tourism based on quality experiences, respect for the local environment and the discovery of natural and cultural heritage.

We continue working to help families discover and enjoy the Ripollès, the Vall de Ribes and the Pyrenees through authentic experiences tailored to their needs.